Text Message Marketing

July 19, 2011

by Daniel Sanchez

Text messaging. More than just a teenage obsession.text of cell phone in hand

Why You Should Embrace Text Message Marketing

  • Out of the 4 billion mobile phones in the world 3.05 have SMS (text messaging) enabled.
  • 91% of Americans use cell phones.
  • Mobile phone users send/receive more texts than phone calls
  • 95% of text messages are read within 15 minutes of receiving it.
  • Cell phones are with your customers wherever they go.
Some thought text messaging would go away with the increase of smart phones, but in 2008 the opposite happen when more text messages were being sent than phone calls were made. The gap is still increasing!
Text Messaging also has the best response rate of any marketing medium on the market. Great email marketing may see a 15% click through rate and 50% open rate and the most targeted direct mail pieces might generate a 2% response.

What Would You Text?

Coupons/Discounts: One of the easiest to implement and still effective techniques of mobile marketing. While sending out coupon codes to subscribers can be done by most mass texting companies I recommend Sumo Text for their ability to automatically insert unique coupon codes for each customer.

Polling/Voting: American Idol isn’t the only one to utilize this technology. There are dozens of SMS companies that can set this system up and it creates a fun way for you to engage your customers.

Trivia: Some texting companies like Trumpia have the ability to send back shuffled responses from their software opening a wide array to deliver soft marketing touches.

Appointment Reminders: Appointment cards get lost or thrown away. If you want to invite your customer back for a check up, oil change, follow up, or some other event automating a timely text will be sure to remind them about it.

Raise Funds: Nonprofits like the Red Cross made this texting function famous when Haiti was shaken. Most companies like Sumo Text allow all of their 501 (c)3 to collect donations between $5 – $15 this way.

Info: Even just just the simple action of delivering more info instantly can improve your marketing reach. Each touch you have counts, so you can create a series of informational texts that either auto respond after sign up like (Text Cast Live can is capable of auto responders). You can also create a option tree so people can choose what to receive next.

Text-2-Email: Build your mailing list through text! Many Text messaging services have some kind of emailer built in, but my personal favorite is Sundrop Mobile for their integration to Mail Chimp.

Text message marketing is an easy way to build permission marketing opt-in lists that create customer loyalty to keep them coming back for more.

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One Response

  1. 84444.com
    84444.com
    July 22, 2011 at 3:54 pm | Reply

    Many people are daunted by the thought of creating an opt-in text message marketing list, but that is precisely why mobile marketing works so well.

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